Resources Library by ANA

Improving health through research with impact

Over the past two decades clinical researchers have increasingly acknowledged the importance of their patients' attitudes in determining the outcomes of the therapies they use to treat those patients. The careful development of research surveys and...

Catalogue: Congress 2008: Frontiers

Authors: Peter Everett, Tom Holman, Jonathan Lough, Melissa Hatty, Colin Jevons, Jim Irving

Company: UltraFeedback

September 26, 2008

Latino youngsters

Youth (defined as 16-25) in Latin America is both an actor and a target of change. At that age, they are either at school (High school or University) or entering the productive world. Not only are they consumers (and vectors of fads, new values,...

Catalogue: Latin America 2008

Authors: Brieuc Martin-Onraet, Gregorio de Villa

May 13, 2008

The virtual home visit

In this paper, we describe our newly developed research method for exploring the behavior, values and needs of people in the virtual environment.We discuss our research methodology while presenting the results of a research project investigating...

Catalogue: Qualitative 2007

Authors: Karma Lendup Bhutiaia, Nicole Reinhold

Company: Philips International

November 12, 2007

Do rotten apples spoil the whole barrel?

This paper will examine the nature and probable causes of inattentive or fraudulent respondent behaviour. As researchers, we are constantly aware of the kinds of errors and biases that threaten the reliability and validity of our studies at every...

Catalogue: Panel Research 2007

Authors: Liesbeth Nekkers, Robert van Ossenbruggen, Lex van Meurs

Company: GfK

October 28, 2007

A quest for answers

Everyone wants to know why consumers choose brand A, switch from A to B, believe X and behave in certain ways. Yet most of the time, consumers don't know whyThis presentation looks at alternatives to why and more broadly, the best questioning methods...

Catalogue: Congress 2007: Excellence

Authors: Sarah Hamburger, Stephen Phillips

September 19, 2007

Beyond research

What emotions are really, and how can we structure these emotions before assessing how we can actually measure them? Together with i-City, Psilogy is developing a profiling system that accounts for both behavior and emotion, taking into account the...

Catalogue: Congress 2007: Excellence

Authors: Philip De Wulf, Emmanuel Verhagen

September 19, 2007

The changing mindset of a billion minds

The opening of the Indian economy has opened up the minds of Indians. The emerging Indian mindset is finding its roots in the Kshatriya values of the traditional warrior class as opposed to the Brahminical values of the priestly knowledge class that...

Catalogue: Asia Pacific 2007

Author: Dheeraj Sinha

Company: Bates CHI & Partners

March 12, 2007

It's the culture, stupid!

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects.New developments in market research have resulted in an increasing international usage of online panels. As a...

Catalogue: Panel Research 2006

Authors: Bart Wichers, Evelien Zengerink

Company: KANTAR TNS Malaysia

October 8, 2006

How to turn Latin American trends into market opportunities

Based on GfK Roper Reports' Worldwide (RRW), a survey conducted annually since 1997 in at least 25 countries including major Latin American countries, the paper identifies consumer lifestyle trends and reveal their consequences in terms of market...

Catalogue: Latin America 2006

Author: Jean Christophe Salles

Company: GfK

October 8, 2006